I Could Spoil You

With more and more experts and search engine enthusiasts
claiming the right way and the wrong way to handle link
swapping, link exchanging or reciprocal linking!

You can tell something is important when there is more than
one name for it! GRIN!

There are also two schools of thought on the reasons link
swapping.

The first reason for link swapping has always been to carry
favour with Search engine rankings. Have a good site with
lots of links and this is seen as a good thing and
therefore Search Engines will rank you higher.

Sadly, like all things in life, this system can be abused
and taken to the extreme. Sites are buying in hundreds if
not thousands of links trying to “boost” their ranking
artificially. This is fine in the short term but we are
starting to see a fundamental shift in Search Engine
algorhythms.

My last article of link swapping , If Content is King, then
surely relevance is Queen! explains my personal view of
relevant linking which is still follow.

There is now a second and perhaps more disturbing reason for
swapping links.

To build a useful link resource or directory for your
visitors.

With working with similar themed sites, swap links to build
a directory service which can share and drive traffic to
sites within it. Some have even claimed this can drive more
traffic that a Search engine ranking.

So how do I create this vision of loveliness.

Simple, build an on topic directory of your major site
content.

There are a couple of great tools you can use to automate
this process.

http://www.j2-squared.com/linking-101.htm

http://www.j2-squared.com/power-linking.htm

These tools will add new sections, manage your directory
structure, and allow you to add links or even allow others
to add their own links which you just approve.

This can all be run from a web browser so you can be
swapping links sat on the beach or in fact from anywhere.

They are so simple to use you could get family to help out
too! GRIN!

In terms of places to find links try:

www.linkpartners.com

as a good start point.

Remember, Search Engines change their algorhythms all the
time and you could fall out of favour at any time.

Your visitors are also getting more sophisticated and
demanding at the same time. Give the visitor what they want
first and let the search engine sort the rest out!

Good Luck!

Jason Hulott is Director of J2 Squared, leading specialists inInternet consultancywhose specific aim is to drive more revenueto websites. Their main area of focus are the insurance, finance, and automotive industries.

The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google

You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30’s, 50’s, or heaven forbid, the 300’s. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”.

Not necessarily.

If you got ranked for a keyword you wanted At All, the game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?

The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. In the old days of 2003, you’d spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through pages of listings to find out exactly where you stood.

Now there is hope in the form of the following website. Direct your browser to:

http://www.googlerankings.com/index.php

You can use this site to find out what number you come up for in the Google listings, which can be very powerful information if used correctly. If you’re ranked in the top 1000, you have a shot at raising your listing for that page by tweaking the page to be a little more relevant.

So, secondly, you have to know how good a shot you have at getting a better listing. Go to:

http://www.searchguild.com/difficulty/

I posted a tip about this a month ago, and it’s also in the free optimization Guide I released the week of March 7th. It tells you how hard it is to rank well for certain keywords in Google. You’ll need a free Google API key to use it.

Now that you know your chances, the third piece of information you need to know is how much traffic you can expect. Digital Point has a free tool that gives an approximation of how many hits per day a good ranking gets. Access it here:

http://www.digitalpoint.com/tools/suggestion/

Okay, let’s say everything checks out so far. You rank in the top 1000. The term you want won’t be that hard to get, and will get you enough traffic per month to justify your efforts.

Our fifth step is to take the term you chose and optimize your page.

This site does periodic reports on the search engines, and their February report gives their analysis of what the best ranking pages in Google have in common. And as a free bonus, it will also tell you what Yahoo wants. Follow the following link for details-http://www.gorank.com

Now that you know what to shoot for, you need to know how the page you want will measure up- you need to calculate your keyword density. You can also do the sixth step at gorank.com - it has a free tool that will calculate it for you. Prepare your page with that in mind, re-upload, and you’re almost done.

Great, you’re all set. Now you should submit your site to Google, right?

Wrong. Absolutely not. If you can help it, you should never, ever submit any page of your site to Google. Let it find you. HOW it finds you can affect your page rank. I don’t mean that there is a standard penalty for submitting. There’s been speculation on that for a while but I have yet to prove it matters.

What I DO know from personal experience and testing on my member’s sites, is that getting the Googlebot search engine spider to happen upon your site shaves up to 6 weeks off the standard time it takes for indexing. You can show up in Google in as little as 4 days.

Which site links to you can also affect your Google Page Rank. While this is not as important as it once was, it still carries significant weight- my site didn’t start getting spidered on a daily basis until my Page Rank increased to 5.

So even if the spider comes to your site on a Monthly basis, you’re better off waiting for the spider to come back by. That’s the seventh step, let your page be re-discovered with it’s great new changes.

And yes, there’s an even faster, better way to get Google.com’s search engine spider to re-index that page, but that’s another article, isn’t it?

For more free traffic tips, subscribe to her newsletter at ftdsecrets-subscribe@topica.com or visit her feed enabled blog: http://www.freetrafficdirectory.com/blog

The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash. How? Well…

This will never happen to you or your competitors (luckily) but over time, it is possible for your website to achive top google positions by following a few simple steps which are known as “The Golden 5″.

1. Keyword Selection for your website. Example Term: Hosting
The first step to successful SEO is always keyword research. Without it, you are like a bull in a china store. Bob and Jane are a loving couple who own a web hosting business and would like to do much better on google. Bob says they should optimize their site for the word “hosting” because According to Overture there are 1,426,822 searches bi-monthly for the word this word. Sounds like a lot, but because the competition for hosting is so intense, there is little benefit in its pursuit. Jane then suggests that they pursue the term “windows hosting” since thats what they specialise in. Jane is right, it’s better to rank 1st for a more specific term than rank 50th for a generic term. Use http://nichebot.com to find search terms you feel are atainable.

2. Use your selected keywords in your website.
Use your nich keyword to use anywhere you can. But don’t let the keyword density get too high or your site may become over-optimised. 5% is usually okay. Use the keywords intags, heading tags, etc…

3. Website Relationships
Like the loving couple Jane and Bob, your website needs a loving partner too. It’s time to step away from the cheap “link building” campaigns. Google is now looking at how good a link is by calculating how long website visitors stay whilst at a link. It’s time to start building solid business relationships with other websites.

4. Content is King!
Write relevant, interesting content for your website. Write some stories, articles, anything. Try for one new content page a week, more if you have time. Employ someone if you need to. For example, VroomVroomVroom a car rental company employ a journalist to write australian car hire and travel articles. Bob excitedly says to Jane “We should do this!” He is right, but by no means should you ever plagiarize someone elses work. This could lead to a total exclusion from google. It is easy to prove and not worth the risk. “Don’t even think about it!” Jane warns Bob.

5. Use experts for your Hosting, SEO and Relationship building.
A wise entrepreneur once said that their key to success was to “ask questions”. That means, don’t be afraid to get help. Don’t be afraid to use services that can get you to the top. The difficulty is that the Golden 5 steps can only get you so far. There are 1000’s of factors that effect your website ranking. Bob and Jane both know that they can’t win if they do it alone. Use your instinct when deciding from whom to seek free and paid advice. Bob, Jane and yourself can get started by seeking SEO advise at SEOChat.com - a great resource by SEO experts.

Good luck with your website and may the Golden 5 bring your website alive!

Richard Eastes

SEO Manager Datalian - Cheap Windows Hosting For Entrepreneurs

The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a different view.

Going Big…Going VERY Big

Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.

People that go for a keyword phrase like “for sale by owner” [2 million plus searches a month and KEI of 0.000000000…] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed…pure and simple greed.

Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you’ve conquered all the listings for “car for sale by owner.” Yes, it took 15 months, but the client is happy and so are you. Or are you?

After a few weeks, you start thinking, “Damn, I should have gone for the phrase ‘for sale by owner’ and the extra 700,000 searches a month.” You start getting visions of changing the site, but the anchor text in links and so on is already set. In the end, you feel dissatisfied because you want more, damn it!

A Different Approach

Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don’t even try to deny it.

Here it comes…

I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.

Throwing caution to the wind, I am even going to argue that…[drum roll]…you consider one-word keywords! I know… Blasphemy!…Insanity!…Stupid Moron…etc. But think about it. When you’ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them…even a few?

Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some “wishful thinking” keywords. If the optimized site survives for three or four years, you might just be thankful you did.

I’m off to optimize for the keyword “travel.” Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google.

Ha! Expedia I mock thee!

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company in San Diego, California.

I knew things were bad at DMOZ. But I guess I didn’t realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.

When it takes up to two years to get a web site listed, there’s a serious problem. When perfectly qualified web sites are rejected for no other reason than the fact the editor considers them serious competition to his or her own site, there’s a serious problem.

When you e-mail DMOZ about the status of your web site and don’t even receive a courtesy response to your questions, there’s a serious problem.

When you have egotistical DMOZ editors fighting each other to have their own web sites listed, there’s a serious problem.

And quite frankly, I don’t see how the mess DMOZ has created can be fixed. With an apparently endless backlog of web sites waiting to be approved, how can they possibly catch up. The answer is, they can’t.

But this isn’t just a performance issue we’re talking about here, this is a morality issue. The very fact that it’s a matter of public record what DMOZ is doing speaks volumes about the character of many of their editors.

After all, much of what I’ve written negatively about DMOZ came directly from the mouths and/or keyboards of DMOZ editors themselves. At least they claimed to be DMOZ editors. And for the life of me, I can’t imagine why anyone would want to own up to that dubious distinction, unless it were actually true.

This is what one DMOZ editor had to say. “Since I became an editor for DMOZ a few weeks ago (albeit for a tiny category) I have seen on the DMOZ editors board that there are a lot of good volunteers there who work hard to try to keep the directory up to date and useful. Its a shame because there are also seem to be a lot of editors there who are lazy, or who have let the “power” of being an editor go to their heads. (The people who DON’T ever post on the editor message boards, or update their categories, etc.)

I think some method to allow webmasters to check the status of their site submissions (and to know why their site gets rejected if it is something fixable, and the site is related to the category and not just a spam submission, etc) would be an excellent first step to improving the system. Unfortunately the editor management system seems to be circa 1998 … I am only guessing based on design/functionality, but I assume big changes are not coming any time soon.”

Even Google may have come to the realization that DMOZ may have finally run its course. Previously found via its own tab, the Open Directory has been demoted to the “more” page.

This was Google’s explanation for the demotion. “We analyzed what people were using, and that had become less popular over time. As the web grows, directory structures get harder to use. It didn’t seem to be worth the real estate on the home page.” Ouch!

Demoting the directory may also be a way for Google to eventually distance itself from the Open Directory Project, which powers it. The volunteer-produced directory was added back in 2000, near the height of the Open Directory’s popularity.

Today, there are often complaints that the ODP, has not keep up with submission demands. In addition, there have been delays in getting the most current data out in a format that ODP partners such as Google can use.

Ultimately, any problem with the Open Directory–which is not in Google’s control–still reflects badly on Google.

I do have a solution to this whole DMOZ mess, if anyone wants to hear it. I say nuke the site for morbid, and put it out of its misery!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net

Following the previous article -SEO Consultants- Here are the most popular Internet Marketing Consulting services, and what they can do for you:

SEM Consulting

Do you have an internet marketing plan? Do you know the goals you want to achieve and the budget you will spend on Search Engine Marketing? How much may you spend on each client and still be profitable? Will a Newsletter or email marketing be an asset to boost your latest campaign?

Those and other questions will be clarified after structuring a comprehensive Web Marketing Strategy to fit your business model, to drive your internet marketing efforts straight to success.

As part of the services of the Search Engine Marketing Consultant, should be included media selection, the usage of tools as press release, email marketing, pay per click, as well as other web marketing mix channels.

SEO Consultant Services

The correct assessment on how to optimize your web site can be the difference between a successful business and a waste of time (and money). SEO consultant services shall be success oriented, prioritizing your needs and being a strategic tool to achieve your goals.

PPC Consultant

PPC Campaign Management is a critical endeavor to increase ROI. The PPC Consulting Company you choose will have to guide you on selecting the correct PPC search engines, creating the Pay Per Click Campaign setup, defining budget, and teach your team how to understand click throughs and conversion rates, and get to certain decisions.

PPC Management Service

Professional PPC Campaign Management service will not just improve your lead generation and sales processes, but will optimize your media budget and cost per conversion, reducing your employees’ work load.

Web Analytic Solution & Consulting

An experienced SEM and SEO Consultant will encourage you to use high quality web analytic software to measure your web site activity and even more important: the web analytic tool shall give you answers.

Once you have the appropriate information from the web analytic software, the SEM consultant will assist you identify the relevant trends and feedback for the strategic decision making process.

Last week a client called me excitedly exclaiming that their
Google PageRank had jumped a notch and their targeted keyword
term now ranked #23 (up from #45) for their competitive search
phrase. I asked the client if he’d been notified by Yahoo that
his site was now included in the index after we had submitted
it three weeks ago. “Yes,” he said, “but why are you changing
the subject?”

“I’m not changing the subject. Inclusion in Yahoo Directory is
the most likely reason for the jump in both your search
position and your PageRank. Remember when you doubted the
value of inclusion in the Yahoo Directory and I pushed for
submission anyway? Now you know why I insisted.”

That seemingly expensive Yahoo Directory listing has one
little known benefit to your website. It is the most important
and valuable text link you could ever purchase. That one link
from one source will do your ranking more good than any other
single link (except possibly the Open Directory).

Many webmasters look at potential traffic referred from the
Yahoo Directory as the determining factor for submissions,
when that is not the best reason for inclusion - It’s the link
value that matters above all else in this case.

I’ve had several SEO clients see a leap in ranking for
targeted search terms a week or so after that Yahoo Directory
link goes live for them. Many clients have argued with me
about the value of that Yahoo Directory text link. But at
$299, the yearly fee is cheaper than many of those commercial
text link ads sites and does far more for your ranking in
search engines OTHER than Yahoo.

Why? It’s purely the value of that link. Search engines know
that only sites of a certain quality level will submit and get
accepted into Yahoo Directory. They know that serious
businesses will pay that yearly fee, while marginal or hobby
sites will not pay that $299 every year. Surely there is some
level of value assigned in search algorithms to inclusion in
the Yahoo Directory.

It’s a little known technique for gains in ranking which is
based purely on empirical observation over time. But the
result of inclusion in the Yahoo Directory is the same for
every client, every time - their PageRank ratchets up and
targeted search terms suddenly take a big jump just a week or
two after inclusion. The same is true of inclusion in the free
Open Directory Project at http://DMOZ.org .

I’ve seen client sites jump from positions on page three at
MSN search to top 5 positions on page one of the MSN SERP’s
following inclusion in the Yahoo Directory. Now we are
submitting this same client to the Open Directory for the 5th
time in as many months hoping for elusive editors to add the
site, leading to another jump in search position and PageRank
if and when they get around to adding the site to the DMOZ
database.

You do know that Google uses that Open Directory listing in
their own directory, don’t you? It’s worth submitting and
resubmitting until they finally include your site. It really
is worth the trouble to keep trying, no matter how long they
ignore your submissions.

One caveat always applies to Directory submissions! They must
be done with great care applied to keyword phrases used in the
site description. That single line of text you submit in the
“Site Description” text box on the submission page will
strongly affect your keyword phrase ranking in OTHER search
engines for a very long time.

Take care in crafting a keyword rich and effective description
for your site. I always request that clients either have me
submit for them or use text I’ve written for them in that
description. If you do it badly, it will be re-written by an
editor who cares more for categorization than keyword
rankings. Be Careful!

Before you run off begging for reciprocal links from slick
webmasters or purchasing text links of dubious value from text
link outfits, submit to Yahoo Directory and pay the $299 (or
$24.92 monthly) for the most undervalued text link available.
Then swallow your pride and re-submit to the Open Directory
until they finally include your site.

Rock your rank with dynamite text links! Yahoo Directory and the
Open Directory Project.

Copyright © August 23, 2005

Mike Banks Valentine operates http://Publish101.com
Free Web Content Distribution for Article Marketers and
Provides content aggregation, press release optimization
and custom web content for Search Engine Positioning
http://www.seoptimism.com/SEO_Contact.htm
RSS: http://RealitySEO.com/atom.xml

In the business world today and the aggressive environment, many advertisers route to using competitor trademark names as keywords in paid-search advertising.

In the Search Engines Results pages these trademark names appear for Google, Yahoo! and affiliates and partners when you buy Google AdWords or Overture Precision Match sponsored listings. Thus there are maximum chances that your competitors can drive the significant traffic to their websites by the virtue of your trademark name. A very good example we can see which we have seen at the interviews.com article titled “Google Adwords Under Further Trademark Scrutiny,” Google quoted that: “As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. We encourage trademark owners to resolve their disputes directly with our advertisers, particularly because the advertisers may have similar advertisements on other sites.” It is well known that in the beginning, Google AdWords did not sell trademarked keywords. However, it currently sells trademarked keywords in the U.S. and Canada (but not internationally) with the stipulation that the trademark name can’t be used in the ad copy itself.

The Best resistance is a transgression There can be some way to protect yourself from competitors raiding your trademark. The very first option is that we think to hire an SEO vendor to help identify your competitors and then research their search engine advertising activities. The company’s legal department can subsequently use the SEO research data to protect your trademark and reputation. This step will prove invaluable toward defending your future and ongoing business.

Maximum times, it will be the smaller or the struggling companies use your trademark terms as keywords in their advertising. So these companies avoid the threat of legal action the upon acknowledgment of a cease and desist letter. This will help in protecting your company as well as you are damaging the competitors that you don’t want representing your firm.

Another benefit of mining this competitor data is to assist those whom you do want to benefit from using your trademark name. For instance, you may have affiliates, resellers, and a number of associates with whom you can negotiate on a recurring basis. These are the folks you trust with your trademark and reputation — your friends and family marketing network. There’s something in it for you when they profit from your success.

Knowing who is using your trademark in keyword search advertising or in the body text of their web site has a directly positive effect on managing your brand, your trademark, and your reputation. Make sure your SEO vendor covers this critical marketing aspect for your online success.

A statement of prudence It goes without saying that you don’t want to use trademark names other than your own in keyword phrases. Profiting from the use of another company’s trademark or brand without relevance or permission is unacceptable and could even result in legal action against you.

Alexa traffic ranking is being used by many webmasters and web advertisement services to measure the success of websites and has been a topic on many forums and blogs. Most talked about topic is on how to improve your traffic ranking and how accurate the ranking is.

In a nutshell, Alexa rating shows number of page views and number of users particular website receives. According to Alexa, the traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users. However, Alexa only works on Windows systems using Internet Explorer.

So what if your website is really popular by non - Alexa Toolbar and non-Windows users? There are many scripts out there that will generate fake hits to your website, and some users of such scripts reported dramatic improvements in their Alexa ratings. But if the traffic is only tracked through the Toolbar users how can a fake hits script improve your ranking? They shouldn’t and they can’t.

Sill, those scripts are very popular and are sold anywhere between $10.00 and $200. I am almost done writing a PHP script that uses proxies to generate fake hits and you will find it on bewebmaster.com for free very soon. But if you really want to improve Alexa Traffic Ranking install Alexa Toolbar on your work, school, home or any other computer you use to visit your website and soon you will start seeing increases in ranking.

If you have a website then you already know the importance of traffic.
Traffic is to Internet marketing as location is to real estate. It’s the only
thing that really matters. If you cannot generate targeted visitors to your
site, you will not make any sales.

Usually the owner or designer of the website is the person designated to
drive traffic to the site. The chief ingredient in generating traffic is the
search engine. Of coarse, you can use advertising, but it’s going to cost you.
Using the search engines to generate targeted (interested in your product)
traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search
engine visibility, which leads to traffic. They place more importance on
producing a “pretty” website. Not that this is bad, but it is really secondary
to search engine placement. Hopefully, the following list of common mistakes,
made by many website owners, will help you generate more targeted traffic to
your site…after all, isn’t that what you want.

1. Not using keywords effectively.
This is probably one
of the most critical area of site design. Choose the right keywords and
potential customers will find your site. Use the wrong ones and your site will
see little, if any, traffic.

2. Repeating the same keywords.
When you use the same
keywords over and over again (called keyword stacking) the search engines may
downgrade (or skip) the page or site.

3. Robbing pages from other websites.
How many times have
you heard or read that “this is the Internet and it’s ok” to steal icons and
text from websites to use on your site. Don’t do it. Its one thing to learn from
others who have been there and another to outright copy their work. The search
engines are very smart and usually detect page duplication. They may even
prevent you from ever being listed by them.

4. Using keywords that are not related to your
website.
Many unethical website owners try to gain search engine
visibility by using keywords that have nothing at all to do with their website.
They place unrelated keywords in a page (such as “sex”, the name of a known
celebrity, the hot search topic of the day, etc.) inside a meta tag for a page.
The keyword doesn’t have anything to do with the page topic. However, since the
keyword is popular, they think this will boost their visibility. This technique
is considered spam by the search engines and may cause the page (or sometimes
the whole site) to be removed from the search engine listing.

5. Keyword stuffing.
Somewhat like keyword stacking
listed above, this means to assign multiple keywords to the description of a
graphic or layer that appears on your website by using the “alt=” HTML
parameter. If the search engines find that this text does not really describe
the graphic or layer it will be considered spam.

6. Relying on hidden text.
You might be inclined to think
that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your
keywords or keyword phrases by making them invisible. For example, some
unethical designers my set the keywords to the same color as the background of
the web page; thereby, making it invisible.

7. Relying on tiny text.
This is another version of the
item above (relying on hidden text). Do not try to hide your keywords or keyword
phrases by making them tiny. Setting the text size of the keywords so small that
it can barely be seen does this.

8. Assuming all search engines are the same.
Many people
assume that each search engine plays by the same rules. This is not so. Each has
their own rule base and is subject to change anytime they so desire. Make it a
point to learn what each major search engine requires for high visibility.

9. Using free web hosting.
Do not use free web hosting if
you are really serious about increasing site traffic via search engine
visibility. Many times the search engines will eliminate content from these free
hosts.

10. Forgetting to check for missing web page
elements.
Make sure to check every page in your website for
completeness, like missing links, graphics, etc. There are sites on the web that
will do this for free.

This is just a few of the methods and techniques that you should avoid. Do
not give in to the temptation that these methods will work for you. They will do
more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned
from the search engines forever. Invest a little time to learn the proper
techniques for increasing search engine visibility and your net traffic will
increase.

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